Fuld War Game 2009: Allscripts – Wharton team revises 2011 EMR strategy
The Battle for Healthcare Information, held in New York City on April 3, 2009, is the fifth national war game championship organized and run by Fuld & Company, the global leader in competitive intelligence. In this public war game event, four top business schools predict the most prominent companies in the healthcare information technology and healthcare delivery industries will quickly move to create alliances and in certain cases merge with their rivals, to take advantage of the government push to adopt electronic medical records (EMRs). In this segment the Allscripts team represented by Wharton business school students respond to market pressures that force them to rethink how they will penetrate a large untapped market the more than 70% of doctors in America who still do not use electronic medical record systems. They are presenting a future strategy for the years 2010-2011. Teams assumed the identity of four major healthcare icons simulating and stress testing their anticipated strategies to determine who will profit from the adoption of EMRs. The Obama administrations injecting billion to kick-start this nascent electronic medical records industry just gets the players moving. It is no guarantee you will see universal adoption of electronic records in healthcare anytime soon. The teams included: Columbia Business School Microsoft MIT Sloan School of Management McKesson Northwesterns Kellogg School of Management Kaiser Permanente University of Pennsylvanias …